The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry
Year of publication: |
2015
|
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Authors: | Kumar, Nishant ; Yaklef, Ali |
Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 45-72
|
Subject: | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | International | Wissensintensives Unternehmen | Knowledge-intensive industry | Indien | India |
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