Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
Year of publication: |
2012
|
---|---|
Authors: | Kwak, Junsik ; Park, Jongwon |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 209-222
|
Publisher: |
Springer |
Subject: | Sunk-cost effect | Escalation of commitment | Regulatory focus | Anticipated regret | Behavioral decision theory |
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