Effects of age, need for cognition, and affective intensity on advertising effectiveness
Year of publication: |
2011
|
---|---|
Authors: | McKay-Nesbitt, Jane ; Manchanda, Rajesh V. ; Smith, Malcolm C. ; Huhmann, Bruce A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 12-18
|
Saved in:
Saved in favorites
Similar items by person
-
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane, (2011)
-
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane, (2011)
-
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane, (2013)
- More ...