Effects of co-branding in the theme park industry : a preliminary study
Year of publication: |
2010
|
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Authors: | Cornelis, Pieter C. M. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 6, p. 775-796
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Freizeitwirtschaft | Leisure industries | Niederlande | Netherlands |
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