Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions
Year of publication: |
2006
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Authors: | Chow, Cheris ; Luk, Chung-Leung |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 2, p. 55-68
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