Effects of country of origin and importers' innovativeness in new product trials
Year of publication: |
2022
|
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Authors: | Pegan, Giovanna ; Reardon, James ; Vianelli, Donata |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 11, p. 2344-2360
|
Subject: | Category-country image | Domain-specific innovativeness | Exporters | Involvement | Product typicality | Value and premium products | Innovation | Produktentwicklung | New product development | Herkunftsbezeichnung | Designation of origin |
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