Effects of feature advertising and other promotions : a study of Swedish grocery retailing using scanner data
Carina Holmberg
| Year of publication: |
1992
|
|---|---|
| Authors: | Holmberg, Carina |
| Publisher: |
Stockholm : EFI |
| Subject: | Werbung | Advertising | Lebensmittelhandel | Food trade | Schweden | Sweden | 1987-1992 |
| Extent: | XIII, 93 S. graph. Darst. |
|---|---|
| Series: | Research report. - Stockholm : [Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm], ZDB-ID 3022743-4. - Vol. [350] |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 90 - 93 |
| ISBN: | 91-7258-350-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000844885