Effects of luxury perceptions on purchase intention of high-tech products
Year of publication: |
2022
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Authors: | Ho, Sean Chih-Hsiang ; Yeh, Ying-Jung Yvonne ; Lin, Tom M. Y. |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 2, p. 168-183
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Subject: | Brand luxury index | high-tech products | luxuryization | purchase intention | technology acceptance model | Konsumentenverhalten | Consumer behaviour | Hochtechnologie | High technology | Luxusgüter | Luxury goods | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image |
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