Effects of online advertising on automobile sales
Year of publication: |
2014
|
---|---|
Authors: | Peng, Jianping ; Zhang, Guoying ; Zhang, Shaoling ; Dai, Xin ; Li, Jing |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 52.2014, 5, p. 834-851
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Online advertising | China | Advertising | Non-search advertising | Search advertising | Automobile sales |
-
Effects of online advertising on automobile sales
Peng, Jianping, (2014)
-
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar, (2015)
-
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung, (2023)
- More ...
-
Effects of online advertising on automobile sales
Peng, Jianping, (2014)
-
Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping, (2013)
-
Exploring innovation in the context of employee relationship and IT-enabled knowledge sharing
Peng, Jianping, (2012)
- More ...