Effects of partitioned country image in the context of brand image and familiarity
Year of publication: |
1999
|
---|---|
Authors: | Lee, Dongdae ; Ganesh, Gopala |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 1, p. 18-41
|
Publisher: |
MCB UP Ltd |
Subject: | Brand image | Consumer behaviour | Country of origin | Image | International marketing | National cultures |
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