Effects of price decisions on product categories and brands
Year of publication: |
2008
|
---|---|
Authors: | Álvarez Álvarez, Begoña ; Vázquez Casielles, Rodolfo |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 20.2008, 1, p. 23-43
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Prices | Elasticity | Advertising | Discounts | Consumer behaviour |
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