Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior
Year of publication: |
1991
|
---|---|
Authors: | Kahn, Barbara E. ; Raju, Jagmohan S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 10.1991, 4, p. 316-337
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | choice models | promotions | buyer behavior | segmentation |
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