Effects of promotional‐based advertising on brand associations
Year of publication: |
2011
|
---|---|
Authors: | Clayton, Michael ; Heo, Jun |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 4, p. 309-315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Value | Price | Messaging | Brand equity | Durable | Promotional methods | Brand identity |
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