Effects of risks on online consumers' purchasing behavior : are they risk-averse or risk-taking?
Year of publication: |
2014
|
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Authors: | Kim, Seung Hwan ; Byramjee, Framarz |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 1, p. 161-171
|
Subject: | E-Commerce | B2C | Online Trust | Perceived Risk | Risk Sensitive | Risk Averse | Electronic Commerce | E-commerce | Risikoaversion | Risk aversion | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Vertrauen | Confidence | Online-Handel | Online retailing | Entscheidung unter Risiko | Decision under risk |
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