Effects of top management involvement in integrated marketing communications
Year of publication: |
2007
|
---|---|
Authors: | Hočevar, Nina ; Žabkar, Vesna ; Mumel, Damijan |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 19.2007, 2, p. 159-171
|
Publisher: |
Ekonomski Fakultet |
Subject: | Integrated marketing communications | IMC | management | degree of IMC | marketing communications |
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