Effects of trustworthiness and trust on loyalty intentions
Year of publication: |
2012
|
---|---|
Authors: | Shainesh, G. |
Other Persons: | Roy, Sanjit Kumar (ed.) |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 30.2012, 4, p. 267-279
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Trustworthiness beliefs | Trust | Loyalty intentions | Relationship marketing | Retail banking | India |
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