Effects of service quality and salesperson characteristics on consumer trust and relationship commitment : an empirical study on insurance buyers in India
Year of publication: |
2013
|
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Authors: | Panda, Tapan K. |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 17.2013, 4, p. 285-292
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Subject: | Service Quality | Salesperson Characteristics | Consumer Trust | Ralationship Commitment | Structural Equation Modelling | AMOS | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Indien | India | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Mitarbeiterbindung | Employee retention |
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