Efficacité des bannières sur le web : proposition d'un cadre théorique
| Year of publication: |
2001
|
|---|---|
| Authors: | Fontaine, Isabelle ; Galan, Jean-Philippe |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Information Processing | advertising effectiveness | Web Banners | Traitement de l'information | Persuasion | Efficacité publicitaire | Bannières publicitaires | Placement | Internet |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Cahiers DMSP, 2001 |
| Classification: | L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10010707032