Efficiency and effectiveness in marketing
ed.: Gary Frazier ...
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Frazier, Gary (contributor) |
| Published in: |
AMA educators' proceedings. - Chicago, Ill., ISSN 0888-1839, ZDB-ID 879924-6. - Vol. 1988
|
| Publisher: |
Chicago, Ill. |
| Extent: | XIII, 336 S. : graph. Darst. |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill.. - Vol. 54 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004062582