Efficiency of web communicatin strategies : the case of art museums
Year of publication: |
2016
|
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Authors: | Camarero Izquierdo, Carmen ; Garrido Samaniego, María José ; San José, Rebeca |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 18.2016, 2, p. 42-62
|
Subject: | Web site traffic | content | interaction | transaction | Web strategy | museums | Museum | Website | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Internet |
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