Extent:
XIV, 255 S.
Ill., graph. Darst.
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: German
Notes:
Literaturverz. S. 255
ISBN: 3-486-58203-8 ; 978-3-486-58203-1
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003411515