El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor : aplicación de la técnica PLS-SEM
Alternative title: | The effect of satisfaction and brand attachment on consumer loyalty : application of the PLS-SEM technique |
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Year of publication: |
2023
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Authors: | Boubker, Omar ; Aatar, Abdellah |
Published in: |
Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 36.2023, p. 1-18
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Subject: | Brand loyalty | preference | attitude | satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.46661/rev.metodoscuant.econ.empresa.6210 [DOI] hdl:10419/286306 [Handle] |
Classification: | C5 - Econometric Modeling ; C12 - Hypothesis Testing ; C83 - Survey Methods; Sampling Methods ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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