Electronic word of mouth
Year of publication: |
2013
|
---|---|
Authors: | Ahrens, Jan ; Coyle, James R. ; Strahilevitz, Michal Ann |
Other Persons: | Vanhamme, Joëlle (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 7, p. 1034-1051
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Electronic referrals | E‐referrals | Word‐of‐mouth communication | Online referrals | Tell‐a‐friend | Incentives (psychology) | Consumer behaviour | Marketing strategy |
-
Zhang, Jie, (2009)
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
-
Jung, Jaehwuen, (2021)
- More ...
-
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan, (2013)
-
Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers
Ahrens, Jan, (2013)
-
Strahilevitz, Michal Ann, (2011)
- More ...