Electronic word-of-mouth : an industry tailored application for tourism promotion
Year of publication: |
[2016]
|
---|---|
Authors: | Hassan, Azizul |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 61-75
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Tourismuswirtschaft | Tourism industry | Afrika | Africa | Welt | World |
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