Elegy on the death of marketing
Year of publication: |
2002
|
---|---|
Authors: | Holbrook, Morris B. ; Hulbert, James M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 5/6, p. 706-732
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing concept | Academic staff | Internet |
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