Elite China : luxury consumer behaviour in China
Pierre Xiao Lu
| Year of publication: |
2008
|
|---|---|
| Authors: | Lu, Xiao |
| Publisher: |
Singapore : Wiley |
| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Elite | China | Luxusgut | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV S., [6 Bl.], 208 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-82267-8 ; 978-0-470-82267-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003758068