eMarketing eXcellence : the heart of ebusiness
PR Smith and Dave Chaffey
| Year of publication: |
2005 ; 2nd ed
|
|---|---|
| Authors: | Smith, Paul R. ; Chaffey, Dave |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Qualitätsmanagement | Quality management | USA | United States | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 372 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2002 |
| ISBN: | 0-7506-6359-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002485281