Emergent heterogeneity in keyword valuation in sponsored search markets : a closer-to-practice perspective
Year of publication: |
December 2017
|
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Authors: | Gupta, Agam ; Saha, Biswatosh ; Sarkar, Uttam K. |
Published in: |
Computational economics. - Dordrecht [u.a.] : Springer, ISSN 0927-7099, ZDB-ID 1142021-2. - Vol. 50.2017, 4, p. 687-710
|
Subject: | Sponsored search | Google auctions | Keyword auctions | Emergent heterogeneity | Practice | Temporal dynamics in auctions | Simulations | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Auktion | Auction | Internet-Auktion | Online auction | Simulation |
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