Emerging markets rule : growth strategies of the new global giants
Mauro F. Guillen and Esteban Garcia-Canal
| Year of publication: |
c2013
|
|---|---|
| Authors: | Guillén, Mauro F. |
| Other Persons: | García Canal, Esteban (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Emerging Market | Unternehmen | Internationalisierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | v, 202 p. ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references (p. 187-193) and index. - Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action! Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action! |
| ISBN: | 978-0-07-179811-2 ; 0-07-179811-0 ; 978-0-07-179812-9 ; 0-07-179812-9 ; 978-0-07-179812-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469324