Emotional brand attachment: a factor in customer-bank relationships
Year of publication: |
2016
|
---|---|
Authors: | Levy, Shalom ; Hino, Hayiel |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 34.2016, 2, p. 136-150
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Satisfaction | Service quality | Loyalty | Brand attachment | Emotions towards the bank |
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