Emotional information management and responses to emotional appeals
Year of publication: |
2011
|
---|---|
Authors: | Taute, Harry A. ; McQuitty, Shaun ; Sautter, Elise Pookie |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 31-43
|
Subject: | Werbung | Advertising | Emotion | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | USA | United States |
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