Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Year of publication: |
2021
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Authors: | Garaus, Marion ; Wagner, Udo ; Rainer, Ricarda Carina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 747-762
|
Subject: | Digital signage content | Manipulative intent | Mood | Product categories | Targeting | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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