Emotions, advertising and consumer choice
Fleming Hansen & Sverre Riis Christensen
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Authors: | Hansen, Flemming Yssing ; Riis Christensen, Sverre |
| Publisher: |
Copenhagen : Copenhagen Business School Press |
| Subject: | Unternehmen | Marktkommunikation | Verbraucherverhalten | Neuropsychologie | Werbewirkung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 462 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-87-63001-98-4 ; 978-91-47-08765-5 ; 978-87-630-0198-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004882124