Emotions, attitudes and memorability associated with TV commercials
Year of publication: |
2009
|
---|---|
Authors: | Mai, Li-wei ; Schoeller, Georgia |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 1, p. 55-63
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Emotion | Großbritannien | United Kingdom |
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