Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Year of publication: |
1998
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Authors: | Aaker, Jennifer L. ; Williams, Patti |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1998, 3, p. 241-261
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