Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Year of publication: |
2010
|
---|---|
Authors: | Ailawadi, Kusum ; Bradlow, Eric ; Draganska, Michaela ; Nijs, Vincent ; Rooderkerk, Robert ; Sudhir, K. ; Wilbur, Kenneth ; Zhang, Jie |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 273-285
|
Publisher: |
Springer |
Subject: | Channel power | Vertical strategic interaction | Channel profit | Trade promotions | Private label |
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