ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Year of publication: |
2011
|
---|---|
Authors: | Wei, Yinghong ; Frankwick, Gary L ; Gao, Tao ; Zhou, Nan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 4, p. 594-608
|
Saved in:
Saved in favorites
Similar items by person
-
Wei, Yinghong, (2011)
-
Gao, Tao, (2012)
-
Wei, Yinghong, (2013)
- More ...