Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle
Year of publication: |
2017
|
---|---|
Authors: | Brodie, Roderick J. |
Published in: |
Journal of Services Marketing. - Emerald Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 31.2017, 1, p. 20-23
|
Publisher: |
Emerald Publishing Limited |
Subject: | Empirical research | Relationship marketing | Theoretical contribution | Marketing practice | Theorizing | Mid-range theory |
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