Entering the South Korean market : a marketing-planning process model for marketers based in overseas companies
Year of publication: |
2008
|
---|---|
Authors: | Lee, Yang-im ; Trim, Peter R. J. |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 9.2008, 5, p. 272-278
|
Subject: | Südkorea | South Korea |
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