Enterprise Decision Making as Explained in Interview-Based Studies

Most analyses of decision making at the enterprise level are based on data from experimental laboratories or on publicly available information. Almost all of these studies reflect the result of decision-making processes. Only a few studies are based on open-ended interviews with decision makers and attempt to ferret out the reasoning underlying the decisions. Although these interview-based analyses have several objectives, primarily they attempt to draw attention to the most promising among the available hypotheses about enterprise decision making. In a few cases, they suggest more realistic theories of business behavior. The chapter focuses on the small number of analyses that are based on real-time contact with decision makers