Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Year of publication: |
2010
|
---|---|
Authors: | Morrish, Sussie C. ; Miles, Morgan P. ; Deacon, Jonathan H. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 4, p. 303-316
|
Subject: | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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