Entrepreneurial Strategic Management

This managerial book goes beyond the traditionalthoughts on this subject. It brings you a challenging dimension:Create an entrepreneurial organization and youwill exceed in the realization of your goals and objectives.The entrepreneurial organization thrives on developinginnovation, customer retention, productivity, and growth.Your role and that of other managers has changed dramaticallyin the last decade because two powerful new forceshave joined in the environment. A new social awarenessand demographic shift in the work force coupled with ashrinking of markets in a technological and global l