Entry barriers : advertising and product differentiation
Year of publication: |
1974
|
---|---|
Authors: | Brozen, Yale |
Published in: |
Industrial concentration: The new learning. The 1974 Conference on Industrial Concentration. Ed. by Harvey J. Goldschmid, H. Michael Mann, J. Fred Weston. - Boston [u.a.] : Little, Brown. - 1974, p. 115-137
|
Subject: | Produktgestaltung | Werbung |
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