Entwicklungslinien im Industriegütermarketing
Year of publication: |
2007
|
---|---|
Authors: | Voeth, Markus |
Published in: |
Innovatives Industriegütermarketing. - Nürnberg : Wissenschaftl. Gesellschaft f. Innovatives Marketing, ISBN 3-933286-41-7. - 2007, p. 1-16
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy |
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