Environmental antecedents of channel opportunism
Year of publication: |
2009
|
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Authors: | Paswan, Audhesh K. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 16.2009, 4, p. 309-326
|
Subject: | Vertriebsweg | Distribution channel | Wettbewerbsstrategie | Competitive strategy | Nachhaltige Entwicklung | Sustainable development | Opportunismus | Opportunism | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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