Environmental consciousness and brand equity
Year of publication: |
2017
|
---|---|
Authors: | Misra, Siddharth ; Panda, Rajeev Kumar |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 1, p. 40-61
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand equity | Analytical hierarchy process | Eco-literacy | Environmental activities | Environmental attributes | Environmental consciousness |
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