Environmental determinants of responsive and proactive market orientations
Year of publication: |
2013
|
---|---|
Authors: | Wang, Yejing ; Zeng, Deming ; Di Benedetto, C. Anthony ; Song, Michael |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 7, p. 565-576
|
Subject: | Market orientation | Organizational performance | Environmental determinants | Responsive market orientation | Proactive market orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management |
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