Envisioning a future purchase : the effects of consumption imagery perspective and identity on consumer motivation
Year of publication: |
July 2017
|
---|---|
Authors: | Soliman, Monica ; Buehler, Roger ; Peetz, Johanna |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 684-692
|
Subject: | consumer motivation | first-person | identity | imagery perspective | mental imagery | third-person | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Motivation |
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