Erik Peterson at Biometra (B)

This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006.Learning Objective: To raise and discuss the leadership, management, and business problems facing a new MBA graduate in a general management job involving a new product launch; to have students address how he got into his current situation and the choices he must make to resolve these problems, while also preparing for a site visit by his newly appointed boss, the newly appointed head of the division, and the corporate EVP in charge of the sector