ESOMAR Conference on: "Innovation in Marketing, Advertising, and Research; Learning from Each Other on a Global Scale" : New York (U.S.A.), 26. - 29. June 1988 ; arranged in co-operation with the J.M.A. (Japan Marketing Association), the A.R.F. (Advertising Research Foundation of the U.S.A.)
Alternative title: | Innovation in marketing, advertising, and research; learning from each other on a global scale |
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Year of publication: |
1988
|
Institutions: | Conference on Innovation in Marketing, Advertising, and Research; Learning from Each Other on a Global Scale <1988, New York, NY> ; European Society for Opinion and Marketing Research (contributor) |
Publisher: |
Amsterdam |
Subject: | Marketingforschung | Kongress | New York <NY, 1988> |
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